Apple’s newest announced products, the iPhone 5s and the iPhone 5c, once again give us good insight into the successful company’s business strategies. Any business looking for growth can learn some valuable lessons from Apple’s strategic moves over the years. What do these phone launches have to teach us about smart product management?
1. Stick With Your Core Strategy
If you look closely, Apple’s core strategy has one key difference compared to its competitors. Microsoft, Samsung, and BlackBerry are all actively focused on market share, working to make their products available to more markets, especially those looking for budget phones. Apple, however, sticks to what has been its main selling point for some time: The iPhone is a luxury phone. Even the release of the cheaper iPhone 5c doesn’t change this. While the phone is less expensive than other new iPhone models, it’s still a $99 phone and therefore inaccessible to a lot of markets. iPhone 5s is not cheap at all with a price tag starting at $199. However you can always visit coupon sites like this one to get discount directly from carriers and electronic retailers. If Apple released a true bargain phone, it would certainly sell, and it would be profitable, but it wouldn’t match the Apple brand, and the company couldn’t make the same gross income without shifting more boxes than it already is. Apple’s core strategy sets them apart from the competition, and their faithful followers appreciate their devotion to it.
2. Make a Difference With Your New Products
Looking at the iPhone 5s, there’s more to the phone than just a new look and a new name. It’s not even about a mild tweak to the specs, although it does have a bit more processing power than its predecessor. What sets the iPhone 5s apart is its breakthrough use of fingerprint scanning as a security feature on the smartphone. The concept of Apple’s Touch ID is a game changer, and the company knows better than to launch a new device without one. If all you’re doing is making a few minor tweaks to your previous product and releasing it as a new one, customers will pick up on that. Apple’s constant reveal of groundbreaking technology in its new devices means that every product it releases changes the game. It’s a smart move, and one that other businesses would do well to emulate.
3. Don’t Always Bend to Popular Demand
Everyone has their own opinion about what Apple should do with their next product, and invariably, Apple ignores the popular opinion and releases a device that goes in a completely different direction. While this might seem like a bizarre plan, it shows off the company’s integrity and dedication to product quality. For example, the iPhone 5 provided very little that Apple fans had been clamoring for on Internet blogs and articles, but what it did offer was new, quality, and satisfactory. Rather than hurting the phone’s sales, this reluctance to cater the crowd led to the iPhone 5 being the fastest-selling iPhone of all time.
4. Listen to the Customer’s Needs
On the flip side, the product is all about the customer – and we mean the user, not the networks. While Apple may not include every little feature their fans request, their updates have always been about customer experience, rather than compromises that get their phones into more networks. Apple designs their products with the user in mind, and it shows. That’s how you win and keep customers.
John Parker loves to blog about mobile phones and money saving tips. He used promo codes to save $100 off a new iPhone 5s.
Check Out These Too:
- Apple Sues Rival Samsung Company Apple is one of those companies that is well known for their legal battles with other companies and the latest victim of their brutal legal forces is the Samsung company.…
- 4 Ways To Use MS Office On IPad Four Ways To Use MS Office On IPad. Is your iPad loaded with apps, but lacking basic Microsoft Office functionality? While you can easily fetch your email messages, pay bills,…
- Market share for Mac OS X in world grows at 6% and… Launch Mac OS X Lion has helped Apple to increase market share to about 13.5% in the United States and more than 6% worldwide, according to new statistics published by…
- Tony Hawk's Trick Tips Skateboarding iPhone App Stop playing with that thing and go play outside. Sound familiar? If you've heard this from your parents, or if you've said this to your kids, you're going to like…
- Apple Leading Corporate Sales The corporate market for smartphones is still a very major part of the market and in order to have true dominance a company needs to hold at least a large…
- Apple to become World’s Largest Company Apple is already pretty well known and there are millions of people all around the world that own one of their products. Over the last few years, Apple has been…
- Amazon Launches its own App Store and Apple Sues The Apple App Store is one of the most successful products that Apple has ever come up with and it has now grown to be the largest applications store in…
- Apple vs. Blackberry: RIM Wins Apple and Blackberry have been competing for a long time now in the Smartphone market and although Blackberry were the first on the scene in terms of Smartphone’s, for a…
- Apple to start using Taiwan Company to Produce Processors Apple has a lot of products on the market at the moment that are using some of the best processors around at the moment. For example, all of their Macbook…
- Apple Tablet Review All the products of Apple Inc are very costlier than that of any other products in the international market. This is because of providing the desirable quality which was expected…
- How to switch from Android to iPhone The Apple iPhone is regarded by many as the Smartphone that is the best on the market and has been ever since it was released a few years ago. However,…
- Clash of Clans - Best iPad War Strategy Game Clash of Clans - Best iPhone War Strategy Game 2014, Blow Things Up with Your iPad - Applerepo.com, As everyone knows, iPad is not just good for giving everyone ease…
- Apple iPhone 4 Outdone by HTC, Samsung and Blackberry We all know that one of the most popular phones that has been released in the recent times is the Apple iPhone 4 device and since its release a few…
- Apple Gaining on Microsoft in Business Sales The enterprise or business market of computers and electronics is one of the most overlooked sector and without it many major companies would lose significant amounts of their revenue stream.…
- How To Choose And Afford The Right Smart Phone How To Choose And Afford The Right Smart Phone. The Telegraph revealed statistics from The Deloitte Consumer Review that showed smartphones are on the rise with "the number of consumers…
- Samsung And Microsoft Teams Up Against Apple Apple has been working overtime making sure that their consumers are getting only the best quality of technology that they could offer. Aside from that they are also hearing out…
- iPhone applications that revolutionizes business cards The concept of a business card is very simple. That one card holds all the necessary information to get in touch with the person with details such as telephone number,…
- WorldCard HD iPad App - Carry All Your Contacts in Your iPad WorldCard HD iPad App Review If you are a businessman, managing business contacts could be your biggest headache. You may need to carry a bunch of business cards everywhere you…
- Apple Beginning to Take Over the Business Market For the longest time Apple and the iPhone were considered to be essentially consumer only devices because Apple gave almost no control to enterprise systems but now it seems that…
- Samsung Galaxy Tab Vs. Apple iPad – 1 Million Sold Since the release of the Apple iPad just a few months ago, there have been a lot of other companies working on their own tablet computers in order to rival…
- Apple release new iLife for Mac Apple often holds a number of press events throughout the year and these have been known to be when Apple shows off their latest products. Yesterday, Apple held one of…
- Apple's Q1 Sales Look Good Apple has not officially released their Q1 sales or earnings reports but thus far things are looking very promising for them. The iPhone 4S sold incredibly well following the holidays…
- BYOD: IPhone Best Practices For Enterprises BYOD, or Bring Your Own Device, is a mobile enterprise strategy that replaces work phone plans with a more flexible, employee-focused approached. Employees bring their own smartphones to work (which…
- Apple in iPad Trademark Dispute Apple is well known for many electronic products that have revolutionised the industry and one of the most recent products that Apple has released is the iPad device. This is…
- iPhone in Business - Use Best Productivity Apps to… The role of the iPhone in the field of business is as important as it provides the best support for the business applications. With safe and sound access to business…
- Apple release new Macbook Air As a lot of you will probably already know, every few months, Apple holds a keynote or press event in which they will often show off a variety of their…
- iPhone App Developers – The Secrets on Finding the… iPhone App Developers – The Secrets on Finding the Best Companies of iPhone Development. For the past ten years, Apple’s exemplary iPhone has skyrocketed to the most popular celllphone in…
- Apple Dominates Tablet Market Apple is one of the biggest companies in the world and they are responsible for some of the most innovative products in the recent years. One of their most innovative…
- Apple could use 3D holographic display on iPhone 5 Over the last few years, we have received word of a variety of new patents that have been granted for Apple and this certainly spells exciting things for the company.…
- Apple set to buy Netflix Apple already has a huge range of products under its belt and they offer some of the best products around at the moment. The iPhone and iPad are some of…
