Official figures suggest that Google’s Android is now the operating system of choice for smartphones. Comscore, a leader in smartphone analytics, has shown that the Google Android platform now has a 50.1% marketshare, vs 30.2% by Apple’s iOS.
Which would suggest that Android is the dominant operating system. Whilst this is true, to a degree, it far from paints the whole picture. Apple may not have the marketshare that Google is able to claim, but it has a swathe of other metrics to suggest it is still the most important smartphone operating system.
Digging Deeper into the Stats
Marketshare may be one metric, but it is far from the only one and, arguably, not the most important. What it does is simply show an overall view, but big picture can hide a myriad of details that skew things somewhat.
A vital metric for the market is revenue and profits. After all, it’s profits that companies are interested in at the end of the day. Here Apple wins significantly.
A report by analytics firm Oppenheimer suggest that Apple is seeing far higher profits from it’s operating systems than Android. Apple has been the most profitable handset maker (in terms of operating) for 13 quarters running. When you consider that the iPhone is now operating in the legacy market (which at one point Nokia was dominating) that is likely to continue.
Android has been fragmented across numerous manufacturers, often running widely different versions of the OS. Whilst Samsung has been on the up (and selling better than Apple), it’s profits are less than a quarter of Apples on a per handset basis, and the other major manufacturers are falling off in terms of sales, by quite considerable margins (for instance Nokia has lost 24% marketshare).
Where the marketshare happens is also vital. The USA is a lucrative market as the buyers have more money to spend on things like apps. In the USA the top 3 smartphones are all Apple iPhones. In China, the biggest emerging economy, Apple is enjoying a huge amount of growth, even in comparison to other smartphone manufacturers running Android.
The Apple’s market is vital now. Apple enjoys a far higher income per head via its app stores than any Android powered system. In the case of the top apps Apple are seeing 6 times more income than Google are.
Android may have marketshare, but profits are what counts – and Apple is still winning there.
Check Out These Too:
- Apple Lashes out at Porn App Store There has been a lot of talk just recently in regards to Apples app store as the company actually believes that they have the sole right to use the app…
- How Does The Samsung Galaxy S4 Hold Up Against The… If you want the best of the best when it comes to mobile phones, and you're willing to pay the price, there are some incredible high end phones out there…
- Apple to add ‘Do not Track’ feature to Safari Apple is one of the most well known companies in the world when it comes to shiny toys such as the iPhone and the iPad but we have to remember…
- Google Aims to Compete with Apple iPad The Apple iPad is one of the most revolutionary inventions that has been created in the recent years and ever since Apple actually announced the release of the device, many…
- Apple Wins Infringement Lawsuit This week the U.S. International Trade Commission came to their final ruling in one of the many Apple lawsuits regarding patent infringement by Android manufacturers. This specific case was Apple…
- When Does the New iPhone Come Out When Does the New iPhone Come Out - www.applerepo.com, One rumor suggest that in the month of September 2015 will be the iPhone 6S release. Some reports also say that…
- Fix Google Maps Not Working on iPhone Fix Google Maps Not Working on iPhone - Google Maps is one of the most popular map applications used on iPhone. However, some users have been reporting that Google Maps…
- Apple May Profit on Android Sales As Apple's patent infringement lawsuits continue to spread and advance it looks like they may finally be making some progress in terms of success. If Apple decides to seek licensing…
- Apple Launches the iCloud Apple Launches the iCloud. Apple has just announced its new operating system which will replace iOS which is used on on its current devices. The icloud apple will be available…
- How to Make Your Own Android Applications How to Make Your Own Android Applications - Android is a smartphone operating system that is able to grab the attention of millions of people to use it. Thousands of…
- Get the News Before Anyone else..Discover News… NEWS REPUBLIC, the free Smartphone app dedicated to News, approaches 200’000 users in Europe and is currently the best-rated news app on Android. News Republic is a quick and convenient…
- Google Goggles Coming Soon for iPhone! iPhone users will soon have reason to hover over their phones for hours at a time, playing with a really cool app. The app is the Google Goggles app that's…
- Apple Officially Overtaken by Android For Facebook Usage Today Android officially over took Apple's iOS devices in one small but important sector. According to the latest study results from AppData iOS has now fallen slightly behind Android in…
- Apple Beats Android on Christmas This year Apple and Android were the biggest competitors going into the holiday season so everyone was eagerly waiting to see who would be the victor. We now know that…
- Apple Approves Google Latitude iPhone App Google Latitude iPhone App. Apple seems to have a bit of a problem when it comes to actually allowing certain applications into their iTunes app store and there have been…
- Why the iPad 3 Yet Again Sets the Standard? If there is one tablet that has set the bar for all others, it's the iPad 3. Apple's flagship tablet pretty much brought tablet computing mainstream, and from there on…
- Do You Know that You Can install Fortnite for iPhone… Do You Know that You Can install Fortnite for iPhone and iPad? - For you that do not know yet fortnite game could be installed on iphone or ipad, then…
- Apple Keeping More Loyal Users than Android In the current era of smart phone wars the biggest accomplishment is holding the most users and continuously getting the most new subscribers. The other thing everyone likes to track…
- How to switch from Android to iPhone The Apple iPhone is regarded by many as the Smartphone that is the best on the market and has been ever since it was released a few years ago. However,…
- iPhone Os 3 The iPhone is almost like a handheld computer in the sense that it even runs on operating systems that are subject to upgrade. However, unlike computers, which see operating system…
- Angry Birds iPhone App makes its way to Android Angry Birds is one of the most successful iPhone and iPod Touch games ever to be released and now, it is making its way over to the Google Android operating…
- Amazon to release iPad rival in October The Wall Street Journal (WSJ) reported Wednesday that Amazon, online retail titan, is going to release an ultimate rival to Apple's iPad. In a bid to carve a good part…
- Google Plus iPad App - How to Install Google Plus… Google Plus App for ipad, iphone and ipod touch What's the new iphone application that might give Facebook, Twitter, and Bebo a run for its money? Google Plus app (G+…
- What the Google Phone Nexus Means for Apple The thing that sets the Android apart from the iPhone is that the platform is very open, if you look at it in terms of licensing approach or in terms…
- iPhone Drops in Popularity, Is This the End? Ever since the original iPhone came out in 2007, it's been the lead smartphone in popularity in smartphones. Those who have one are always waiting for the next upgrade, and…
- Apple TV Enjoys Success Google TV Hopes For Apple have released a lot of products over the last few years that have really taken off but one of the products that they struggled with initially was the Apple…
- Apple's market share is declining in continental… The difficult economic situation and european consumer sensitivity about prices affect the sales and market share of smartphone market Apple key on the continent, according to research firm Kantar Worldpanel…
- iPhone 4S faster than Samsung Galaxy S II for web… Those from thenextweb managed to get their hands on an iPhone 4S and were going to do, some tests against Samsung Galaxy S II and Motorola Droid Bionic devices. Galaxy's…
- HOW TO SETUP GOOGLE CALENDAR ON YOUR IPHONE 4 HOW TO SETUP GOOGLE CALENDAR ON YOUR IPHONE 4 Using Google Calendar for my Iphone is not a joke and not easy. Once you have been activated this, the…
- Apple release Mac OSX 10.6.5 Update If you own a Mac, then you will have probably been looking forward to the update for the operating system for quite some time. Apple announced the update just a…
